AT&T Campaign: Unwrap Possibilities
As we all know, the holiday season is the “most wonderful time of the year”. But, it can also be the most stressful. 88% of Americans feel it is the most stressful time of year, much of that due to money. Most said they started shopping earlier than normal due to fear of not getting their gifts in time, such as during Black Friday. One of the most intense days to be a shopper.
This holiday season, AT&T has made sure those gifts are accessible to everyone, on every budget.
The Last Deal: Holiday, Black Friday, Cyber Week
Social: TikTok, Instagram, Facebook, YouTube TV, Twitter, Pinterest, Snapchat
Digital: Buzzfeed, NYTimes, IMDB, Amazon, Future O&O, Twitch, Spotify, YouTube, Vox Media, Bustle Digital Group, NBCU (Apple News), CNET, Big Happy, Pandora
Unwrap Everything: Holiday
Gifts aren’t just devices, but portals that connect you to the people and things you love most. This year, AT&T made getting that “big gift” of the season easier by offering access to connected gifts with options for everyone’s unique needs. To spotlight these holiday offers, we used Lily to help unwrap all of the season’s possibilities.
Social: TikTok, Instagram, Snapchat, Pinterest, Facebook, Youtube TV
Digital: Buzzfeed, NYTimes, Twitch, Spotify, YouTube, Vox Media, Bustle Digital Group, NBCU, CNET, Big Happy, Pandora, OnDemandKorea, Amazon
Social & Display:
With our in-feed social and numerous OLA Display units (not all sizes shown), we were able to target our upper, middle, and low funnel consumers more directly. These pieces carried over our trope of unwrapping the season’s possibilities, while maintaining our campaign’s cohesive design elements.
”Tree Lighting” - Social, “Best Deals” - Digital 300x600, “Unwrap Deals” - Digital 300x600
Only live work featured.
Agency: Critical Mass
Client: AT&T
