CHALLENGE:
In 2017, American Neonazis declared New Balance the “Official Shoes of White People”, causing a mass amount of social media posts featuring angry customers throwing away and even burning their New Balances. New Balance had the opportunity to speak up against this, and create a message of inclusiveness.
SOLUTION:
To combat this “declaration”, we created a spot that shows viewers where New Balance stands, from someone who wants to walk together.
Awards: Telly - National Gold, Addy - National Gold, Telly - Regional Silver, D Show Award
Client: New Balance
Art Director & Copywriter: Olivia Lake
Videographer & Producer: Jeremy Paczos