CHALLENGE:
A white nationalist rally fueled a fire of racism and bigotry in America, August of 2017. While some brands were threatened due to these events, others held a platform with the ability to create change. To send a message of love, instead of hate.
Awards: Addy - National Gold, Addy - Regional Silver
SOLUTION:
Trojan is a unique brand in that it holds one primary purpose—it prevents reproduction. We utilized this platform to encourage viewers to stop breeding hate in these times.
Client: Trojan
Art Director & Copywriter: Olivia Lake
Videographer & Motion Graphics Designer: Jeremy Paczos
Art Director: Maxwell Franklin