Tasked with creating social concepts to promote the arrival for the mid-cycle update of the 2022 Equinox, we turned to the places best known for their “glow ups” – TikTok and Instagram Reels. To remain authentic to the social platforms, we recruited a style influencer with over 1.6M followers, while utilizing the more complex but native TikTok video transitions.
VIDEO: TIKTOK & INSTAGRAM REELS
TIKTOK & INSTAGRAM STORIES SUPPORT: With Taylor Hage’s following, we created support content to drive traffic to the 2022 Equinox glow up. This included a BTS video, “Making a TikTok with Chevrolet” and a series of the outfit changes and transitions. Her well curated style and fashion feed was the perfect place to add nods to the Equinox RS’s hero color, such as the red accents seen in her wardrobe throughout the video.
PRODUCT VIDEO: FACEBOOK & TWITTER
Launching the vehicle update on Chevrolet proper channels, we created a product focused video more native to the platforms. To keep the two videos cohesive, we kept upbeat music and incorporated light transitions.
Only live work featured.
Agency: Weber Shandwick
Client: Chevrolet
BTS:
