While primary designer for GMC’s collateral department, our team reworked the GMC Style Guide, applying it to all print pieces and expanding it to the digital platforms. Every piece of the catalogs rely heavily on grid systems, type hierarchies, and purposeful design. Intricate attention to detail, such as the slant of the M in GMC’s logo, is what helps make each element a unified part of the brand.
STYLE GUIDE: To keep GMC branding and design cohesive across all channels & platforms, we remade the GMC style guide. Examples shown below.
Only live work featured.
Agency: Leo Burnett
Client: GMC
Designer & Art Director: Olivia Lake
Copywriter, Creative Director: Myles Rich
Head of Art: Simon Fairweather