March Madness is a month-long, all consuming obsession that draws in diehards, casual fans, and non-basketball fans alike. It’s magnetic. It also changes behavior. So when 56.3 million fans are betting nearly 15.5 billion dollars, connection matters. That’s why AT&T did more than sponsor, they joined the madness and fueled connections, between fans and streaming devices.
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Bracket Manager Videos: March Madness is the #5 most bet on sporting event in the world and has fans chasing the elusive perfect bracket year after year, despite the odds. And while those 56.3 million fans participated in their bracket pools, AT&T tailored each unit specifically for the viewer, joining the madness with them.
PRE-TOURNAMENT VIDEO
BUSTED BRACKET VIDEO
Bracket Manager: Skybox Unit Placement
BRACKET BUBBLE VIDEO
WINNING VIDEO
